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Evidence Guide: BSBMKG526 - Develop strategies to monetise digital engagement

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG526 - Develop strategies to monetise digital engagement

What evidence can you provide to prove your understanding of each of the following citeria?

Analyse the digital channel to be monetised

  1. Evaluate the opportunities for paid, owned or earned customer engagement
  2. Audit prior experience with channel monetary transactions
  3. Identify barriers to streamlined transactions
  4. Prepare key observable and measurable criterion for successful channel monetisation
  5. Recognise and incorporate financial service requirements within current legislation, regulation and organisational policy
Evaluate the opportunities for paid, owned or earned customer engagement

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Audit prior experience with channel monetary transactions

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify barriers to streamlined transactions

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare key observable and measurable criterion for successful channel monetisation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Recognise and incorporate financial service requirements within current legislation, regulation and organisational policy

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create design interventions

  1. Prepare reliable digital processes that develop customer trust
  2. Define the features and applications required to enable transactions
  3. Specify authentication and security requirements to secure transactions
  4. Model the digital customer engagement to select points-of-sale and closure
Prepare reliable digital processes that develop customer trust

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Define the features and applications required to enable transactions

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Specify authentication and security requirements to secure transactions

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Model the digital customer engagement to select points-of-sale and closure

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select and implement tools and technologies

  1. Negotiate with financial institutions to establish effective processing parameters
  2. Evaluate and select payment processing tools and technologies
  3. Determine reliable systems for the collection and analysis of transaction data
  4. Ensure tools, technologies and applications are tested and activated within identified performance parameters
Negotiate with financial institutions to establish effective processing parameters

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and select payment processing tools and technologies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine reliable systems for the collection and analysis of transaction data

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure tools, technologies and applications are tested and activated within identified performance parameters

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor and evaluate performance

  1. Regularly review performance with a financial analytics service
  2. Track transaction metrics using suitable technologies
  3. Monitor and identify gaps in performance against requirements and adjust as necessary
  4. Evaluate and report on monetisation effectiveness
Regularly review performance with a financial analytics service

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Track transaction metrics using suitable technologies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor and identify gaps in performance against requirements and adjust as necessary

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and report on monetisation effectiveness

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse the digital channel to be monetised

1.1 Evaluate the opportunities for paid, owned or earned customer engagement

1.2 Audit prior experience with channel monetary transactions

1.3 Identify barriers to streamlined transactions

1.4 Prepare key observable and measurable criterion for successful channel monetisation

1.5 Recognise and incorporate financial service requirements within current legislation, regulation and organisational policy

2. Create design interventions

2.1 Prepare reliable digital processes that develop customer trust

2.2 Define the features and applications required to enable transactions

2.3 Specify authentication and security requirements to secure transactions

2.4 Model the digital customer engagement to select points-of-sale and closure

3. Select and implement tools and technologies

3.1 Negotiate with financial institutions to establish effective processing parameters

3.2 Evaluate and select payment processing tools and technologies

3.3 Determine reliable systems for the collection and analysis of transaction data

3.4 Ensure tools, technologies and applications are tested and activated within identified performance parameters

4. Monitor and evaluate performance

4.1 Regularly review performance with a financial analytics service

4.2 Track transaction metrics using suitable technologies

4.3 Monitor and identify gaps in performance against requirements and adjust as necessary

4.4 Evaluate and report on monetisation effectiveness

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse the digital channel to be monetised

1.1 Evaluate the opportunities for paid, owned or earned customer engagement

1.2 Audit prior experience with channel monetary transactions

1.3 Identify barriers to streamlined transactions

1.4 Prepare key observable and measurable criterion for successful channel monetisation

1.5 Recognise and incorporate financial service requirements within current legislation, regulation and organisational policy

2. Create design interventions

2.1 Prepare reliable digital processes that develop customer trust

2.2 Define the features and applications required to enable transactions

2.3 Specify authentication and security requirements to secure transactions

2.4 Model the digital customer engagement to select points-of-sale and closure

3. Select and implement tools and technologies

3.1 Negotiate with financial institutions to establish effective processing parameters

3.2 Evaluate and select payment processing tools and technologies

3.3 Determine reliable systems for the collection and analysis of transaction data

3.4 Ensure tools, technologies and applications are tested and activated within identified performance parameters

4. Monitor and evaluate performance

4.1 Regularly review performance with a financial analytics service

4.2 Track transaction metrics using suitable technologies

4.3 Monitor and identify gaps in performance against requirements and adjust as necessary

4.4 Evaluate and report on monetisation effectiveness

Evidence of the ability to:

analyse a digital engagement channel and identify the opportunities to monitise transaction

prepare success criteria for monetised transactions

prepare a model of customer engagement showing preferred points-of-sale and closure

describe how digital authentication and security works to develop customer trust

negotiate service agreements

identify trends and performance information from transaction data.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

explain the differences between paid, owned and earned customer engagement

compare the engagement features of common digital financial transaction systems

list current payment processing tools and technologies used in digital transactions

identify the relevant aspects of financial services legislation that impact on digital financial transactions.